Sales are a function of three variables: store traffic volume, conversion rate (i.e. percentage of visitors who purchase), and average ticket.
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The company charges fees based on transaction volume and also earns royalties and currency conversion fees.
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American Express earns revenues from card licensing fees, royalties on billings, charge volume, net spread revenue and cards in force, foreign exchange conversion revenue and also a share of the discount revenue earned by the operator.
Volume has been minimal, understandably, since the investor group took what amounts to a majority stake upon conversion of the preferred shares.
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