What might be less obvious is that it has been asking for permission to do that since 2009, during which time total mail volume has fallen more than 5% and First-Class volume has drop by more than 12%.

FORBES: First Class Mail is Doomed. Get Over it.

Charges taken in connection to a mandate to prefund retiree health care drove the loss in the latest quarter, but declining first-class and advertising mail volume were a drag on revenue.

WSJ: Postal Service Registers $5.2 Billion Loss

It got off to a rocky start in 1998 when it launched its first high-volume sport utility, the M-Class, in a new plant in Alabama.

FORBES: Magazine Article

Interestingly, Class C properties are experiencing the largest increase in volume of applicants, as well as the largest effective rent growth.

FORBES: Property Managers Cut Renters Slack But At What Price?

Such strategic initiatives, combined with high population growth rates and an expanding middle class in emerging markets like China and India, could provide Kimberly Clark with sizable long-term volume growth rates.

FORBES: Kimberley-Clark Capitalizes On EM Population Growth