But there might not be enough Lincoln volume for the brand to stand alone, and it probably won't do well in Ford showrooms.
Retailers are more likely to want to carry accessories from a brand with significant sales volume.
After Visa built a lead, the then chief executive Carl Pascarella boasted to FORBES in 2002 that his brand would double annual volume to 42 billion transactions by 2007.
Coca-Cola brand beverages grew 4% by volume during the quarter worldwide, led by growth in China and Russia that reached 24% and 17% respectively.
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Because of Audi's relatively meager U.S. sales, Lindland says the A3 has the most riding on it, because the brand's dealers need the volume.
The sheer volume of companies leveraging group buying programs will commoditize any brand or footprint Groupon creates.
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If the intent is to convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand.
But now that all media has been digitized in one way or another, digital is the most competitive brand battleground and you see that playing out in the sheer volume of big brands that spend massive time and effort to make an impact on the digerati in attendance.
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Discount promotions like "buy one, get one free" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.
Newsweek Digital is its own brand now, connected to the print magazine only by a small volume of duplicated copy, a few big-name writers and the wispy tendrils of history.
Anheuser-Busch, which owns the Budweiser brand and dominates the convenience store space with 60% of total volume, saw its total sales drop 4.6% as volume fell 6.5% compared to 2012.
Discount promotions like "buy one, get one free" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.
Over the same period Yellow Tail, though still the biggest-selling wine brand in the U.S., lost market share in dollar terms and was flat in volume.
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