Many believe that London needs a powerful voice to filter complaints and to represent its interests.

ECONOMIST: London government

Another hot-selling filter would be one that mutes out all the ruinous voice-over in Wonder Boys.

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"Everyone has a fairly distinct voice, but when anyone brings their work forward, it generally goes through the filter of all those other people, " Malone said.

CNN: Soundcheck: TV on the Radio, a band to see and hear

So, going forward, we need the power and voice of UGC news, as well as the curatorial tools and fact checking chops of working Journalists to help us filter signal from noise.

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