Whereas specialist products are a high-margin business, Mr Bastiaens thinks of Voice Express as more about building a brand and publicising the technology.

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They morphed into doing out-sourced call center voice apps for American Express and lots of other banks and airlines.

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In the early days Jim borrowed a camera and his determination to tell stories meant he was drawn to documentary work, offering those who do not have a voice a chance to express their own views.

BBC: Jim Mortram's Small Town Inertia

Does any of this express your brands inner voice?

FORBES: How To Build An Unforgettable Technology Brand

Call a meeting and express your excitement about the plan in person, using body movement and voice changes to underscore important points.

FORBES: Magazine Article