If they don't, they might find themselves suffering the fate of Dukakis, who, like them, was once touted as the most exciting voice of his party.

CNN: Christie, Cuomo and the Dukakis effect

Instrumental hip-hop artist and producer Ramble John Khron, better known as RJD2, emerged as an exciting new voice in hip-hop after the release of his 2002 debut album, Deadringer.

NPR: RJD2: A 'Colossal' Return To Form

"I liked the business of media and that the Voice was so politically oriented and exciting, " Kliger recalled.

FORBES

"But when Fiona on the phone screamed out 10 million at the top of her voice, I thought: 'This is exciting!'"

FORBES: THIS SUMMER AT THE PEBBLE