One other change taking place at the same time is a new Xfinity TV Player app for iOS that is focused solely on streaming VOD, mirroring a similar app already out on Android.

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With the exception of Spain and Italy, the two countries hit the worst by the economic downturn, 2011 was a record high year for gross box office movie ticket sales despite the increasing number of legal streaming and rental VOD offers online.

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Another enhancement to the international content available via NeoTV is WKNTV, which offers Korean programs that include both live streaming and video-on-demand (VOD) content.

ENGADGET: SlingPlayer, TuneIn and other channels added to Netgear's NeoTV lineup

The new SPE-Starz agreement provides movie content for all Starz platforms including its linear STARZ and ENCORE channels in standard definition and HD, subscription VOD services in standard definition, HD On Demand and 3D On Demand, and online streaming services, including the recently launched STARZ PLAY and ENCORE PLAY.

ENGADGET: Sony Pictures renews Starz exclusivity agreement, locks in until 2021

Blu-ray purchases snapped up 7 percent, rentals of DVD and Blu-ray discs together were rolled up to take 18 percent of the pie, VOD accounted for 9 percent with 3 percent of the cash left for digital downloads and online streaming.

ENGADGET: Surprise surprise, most home video spending still on discs