On Monday, "Taylor Swift, " "VMAs, " "Kanye's" and "Beyonce" were top trending topics on Twitter.
Before that, she rocked a risky tight leather Pucci dress for the 2010 VMAs.
Did she class up the event at all, as the first woman in sixteen years to host the VMAs?
According to Trendrr, the VMAs garnered over 5 million relevant SM mentions on Twitter, open Facebook accounts, Get Glue and Miso.
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She sure looked like she had gained some weight at the VMAs.
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This Sunday MTV will air the 2011 Video Music Awards (aka the VMAs) live, marking 27 years of a successful annual award show.
From the Super Bowl to the Grammys to the VMAs, the social buzz around the shows has seen growth over 2011 in the hundreds of percent.
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She also said it was "surreal" to appear at the VMAs, known for having one of the most energetic and responsive crowds of any awards show.
Last year's VMAs boasted the highest ratings since 2002, bringing in 11.4 million viewers and making it the No. 1 cable telecast of 2010 for the MTV network.
Of those two, it was a landslide for the VMAs.
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The 2005 VMAs, which were clouded by Hurricane Katrina and the shooting of hip-hop impresario Suge Knight, drew just 8 million viewers, its lowest-rated performance in over five years.
Since 2007, MTV has pioneered the use of Twitter at the VMAs and in 2010, ratings soared as the network integrated social tactics more fully to drive engagement and buzz through Twitter.
He appeared uninvited onstage at the 2006 MTV Europe Music Awards, walked out of the 2004 American Music Awards after losing in the Best New Artist category and reportedly threw a backstage tantrum at the 2007 VMAs because he did not perform on the main stage.
While the categories honored at the VMAs still include video of the year, best new artist, best video in the hip-hop, pop or rock genres and many others, the award show has become a celebration of the MTV family of programming and of the youth that it entertains.
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