Volumes of still beverages like Powerade and Vitamin Water increased 11% internationally and 7% in North America.
Earlier this year, Coca-Cola was sued by a consumer group over health claims made for its Vitamin Water brand.
In the nearly 30 years since then, Coca-Cola has added Coca-Cola Zero, vitamin water, and bottled water to its portfolio.
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The newest offerings include a line of tea cakes, iced tea and Luna Elixir, a powdered entry in the vitamin water market.
Immediately following the cover and abutting the feature story about her are ads for Vitamin Water that include DeGeneres as the spokesperson.
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Coke's bosses now feel they are on the right track with its offering of fizzy drinks, vitamin water, juice, coffee and tea.
Nike ( NKE - news - people ) deal, but he also pitches Vitamin Water and Clearly Canadian bottled water.
Vitamin Water, owned by Coca-Cola, pays Underwood to endorse its beverages.
And late last year, the Advertising Standards Authority also criticised the company's promotional style for the product, Glaceau Vitamin Water, saying it presented "misleading" claims about nutritional benefits.
That distinguishes them from POM Wonderful or Vitamin Water.
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Taking stock instead of money for from a startup can pay off: New York Mets star David Wright reportedly took home an eight-figure haul for his endorsement of Vitamin Water after the startup was bought by Coca-Cola.
Not only does she have her own talk show and lucrative endorsements with the likes of American Express and Vitamin Water, but she also owns part of a pet food company, Halo, and recently started her own record label.
It is easy to think of Michael Jordan and Nike as an example but even New York Mets third baseman, David Wright, scored multimillion dollar windfall when Coca-Cola purchased Vitamin Water, which had given Wright equity in exchange for endorsing the beverage, then a small local product made just down the road from Shea Stadium.
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Short sleepers tended to eat less vitamin C, tap water and selenium (found in nuts, meat and shellfish) consumption, but more lutein or zeaxanthin, which are found in green, leafy veggies.
You could approach this hangover like David, with a glass or three of water and a vitamin pill, but that would be boring.
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No, but the yoga, (and baby yoga with my son), the 8 glasses of water, the vitamin powder I add, the other fruits and vegetables along with relaxing walks on the beach will do it.
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Their rough-hewn prototype sits in a small room at Trust Automation's headquarters in San Luis Obispo, California, using a water-filled vitamin bottle as a shock absorber. ("It runs like a Corvette on a Pinto engine, " Safreno says, smiling.) The ratty demo reel first shows a 22-second clip of an actor walking on a grassy lawn, past a blurred van, squirting water with a hose, at 24 fps.
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