Focus group research presented in the report, The Smart Way to Display, shows a consumer preference for simplicity in visual displays of energy use.

BBC: Smart meters 'need live displays'

Although the artificial neural networks used in the research are much less complex than the human visual system, this simplicity helped the researchers to identify and further understand what they believe is a fundamental principle behind why we see illusion: the statistics of our past visual experiences.

CNN: Robots tricked by optical illusions

They serve as visual trance music while telling, with a surprising, de-dramatized simplicity, a tale of vast mythopoetic scope the journey of the Three Magi and their adoration of the infant Christ.

NEWYORKER: Birdsong

The history of design, he says, can be seen as the search for a visual expression of sincerity, a claim he supports by taking the reader from the simplicity demanded by Protestantism (in rebellion against Baroque Catholicism) to the rise of abstraction in art.

WSJ: Book Review: Sincerity