After World War II, he constructed the first econometric model of the United States, a visual model combining statistics and economic theory.

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It explains each major step in that development lifecycle and does so through a visual framework called the business model canvas.

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Ten minutes later, lunch over, Gehry is getting visual nourishment, stooping over the model of the basketball arena for the New Jersey Nets proposed for the Atlantic Yards.

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It was not until researchers at the University of Washington proposed converting the research model into Foldit, a Halo-like game that uses 3D visual icons.

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In this model, colours stick out from the sphere according to how sensitive the visual system is to them.

ECONOMIST: Psychology