The visual case is particularly compelling, though, as Arment has shown with these potential product lineups.

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Notice the images of apple pie Americana that begin the ad, making the visual case that marriage is an essentially conservative institution that leads to societal stability and reduced dependence on the government.

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Colored squares on the data tags for airplanes on the controller's radar screen change as pilots respond so that controllers get an extra visual cue in case a pilot doesn't see a message.

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Yet I believe that taking principles from one domain and applying them to a new context -- in this case mixing traditional visual aesthetics with advanced computation and algorithms -- is where the practice of design tends to make its biggest marks.

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However, for more complex goals, simulation charts showing expected, best, and worst case scenarios may be a more informative visual for the client.

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Old-world primates, though, are big on visual communication, with coloured faces and (in the case of females) coloured sexual swellings.

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In this case, why clutter the slides with text when the visual tells the story?

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For those who are unfamiliar with the concept, a word cloud is a visual representation of the most frequently used words in a given document or, in this case, a speech.

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