Gary Verity, chief executive of Welcome to Yorkshire, said part of the campaign would be to signpost visitorstohotels, bars and restaurants surrounding the venues.
The ability to spend all day in the wilderness and return to comfortable hotels, restaurants and gambling floors, can mislead visitors into thinking the area is more tame than it is.
The survey also indicated that Scottish tourism suffered over the summer months, with more than half of hotels reporting a fall in visitors during the three months tothe end of September.
Bowl games generate some economic impact for portions of their communities such as local restaurants and hotels that play host tovisitors that might otherwise not have visited the community.