Unable to make a big move, VisitBritain is doing the best it can with limited means.

FORBES: Royal Wedding Update: British Tourism Authority Relegated to the Sidelines

The real shocker, though, is that VisitBritain will not be running advertising leveraging this unique opportunity.

FORBES: Royal Wedding Update: British Tourism Authority Relegated to the Sidelines

VisitBritain, the national tourism agency, has had its latest budget cut by a fifth.

BBC: Anger at pre-2012 tourism budget

But the chief executive of VisitBritain, Sandy Dawe, said the wedding would be a great tourist attraction.

BBC: Royal wedding: William and Kate start planning

National tourist agency VisitBritain says it's likely there were actually fewer visitors to the U.K. during the period than a year earlier.

WSJ: Social Media

In 2009 about 3m of the 31m overseas visitors to Britain went to a stage show, according to VisitBritain, which markets the country abroad.

ECONOMIST: The culture industry will struggle during the Olympics

VisitBritain's press officers seem genuinely puzzled by the question.

BBC: Blackpool: Why isn't it marketed to foreign tourists?

It's not a question VisitBritain can easily answer.

BBC: Blackpool: Why isn't it marketed to foreign tourists?