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On an average day, more than 500, 000 people visit museums, with attendance rising to 885, 000 on weekends and holidays, according to the National Endowment for Arts (NEA).
FORBES: Philly Targets Millennials With $2 Million 'With Art' Campaign
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Visit museums, watch films, study painting.
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An online virtual museum, also showing the above mentioned artefacts, will be developed to highlight these cultural exchanges for those who cannot visit the museums.
UNESCO: CULTURE
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Gone are the days when tourists might visit Egypt's museums and pyramids and ignore the country's political turmoil.
CNN: Tourism in Egypt: Hope amid a slow recovery
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When she decided that my visit, not having included any museums, was short on cultural content, she took me to the Palacio del Gobierno and showed me a three-hundred-kilo tlayuda made of real masa and covered with, instead of beans and meat, depictions of life in Oaxaca.
NEWYORKER: Land of the Seven Moles
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It is be a fitting way to end your whirlwind visit through the city's niche museums -- from the kitsch to the killer.
BBC: Mexico City's ultra-niche museums
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After you've recovered from the night before you'll want to visit some of London's fantastic museums, most of which offer free admission.
CNN: London: What to see
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Today you can visit five side-by-side museums, including a replica general store, print shop and history museum, to get a glimpse into the past.
BBC: Exploring New York��s Erie Canal
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Beyond Ground Truth, Google also aims to improve its service by mapping the interiors of more buildings - the current emphasis is on transport hubs, shopping centres, museums and business that pay for an approved photographer to visit them.
BBC: Google Maps uses Ground Truth project to battle Apple
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Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.
FORBES: Philly Targets Millennials With $2 Million 'With Art' Campaign