Add it to a virtual shopping cart and then click the option to locate the item in store.

FORBES: JCPenney Goes Pop

But there is still something about being in a store, seeing and holding the products and loading a real shopping cart, not just a virtual one.

FORBES: Offline Shopping is Alive and Trampling

It was a virtual version of a Black Friday stampeded as selected items disappeared from the shopping cart before the purchase could even be finalized.

FORBES: Black Friday 2011: The Year Of Practical Living