"We're thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet, " said Dan Schulman, President of Enterprise Growth, American Express.
Recently, Amex has continued to make moves in the social media space into gaming, the company acquired the virtual currency company Sometrix in hopes of integrating their Serve mobile payment system into the payment path of the 450 games in over 200 countries that Sometrics supports.
Resource pooling is the ability of a cloud to serve multiple customers using a multi-tenant model with different physical and virtual resources dynamically assigned and reassigned according to demand.