Superscape are well known for their innovative 3D virtual reality software - in the past, they have produced 3D shopping malls, a virtual medieval garden and even a virtual graveyard.

BBC: Virtual doctor trains patients in 3D

Scenes showing Michael Douglas --who plays an executive suing his female boss for sexual harassment--searching through virtual-reality software files came off as so far-fetched that it was tough for any mildly computer-savvy office worker to take the rest of the film seriously.

FORBES: Magazine Article

Valve Software's experiments with virtual reality, most recently exposed as a " VR Mode" of its popular free-to-play shooter Team Fortress 2, are actually just an offshoot of the company's longer-term goal: augmented reality.

ENGADGET

Using videogame software code, he has built a virtual reality arm based on an arm wired with FES. Donoghue translates brain signals, and Kirsch uses them to drive the arm on a computer screen.

FORBES: Technology

While virtual reality has tried (and till now failed) to entice us into a virtual world, augmented reality overlays digital, virtual information onto the real world with the help of a simple camera, screen and software in between.

FORBES: Hot, New 'Word Lens' App Is Founder's First Project In Augmented Reality