Linktone sells ring tones, virtual pets and other forms of wireless content over mobile phones.

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These are more about interaction than action: players either join their friends for an online game of poker or Scrabble, or to create and show off virtual pets, farms and mob families.

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The new nanny might arrive just in time for more than a few of the virtual pets, which turn into angels or wave a pathetic goodbye if they are not diligently cared for.

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Outfit7 hopes to capture the mobile market which already has multiple offerings such as Virtual Pets by Wiky, and All 20 Virtual Pets by DS Effects, as well as Touch Pets Cats by ngmoco, Inc.

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Players can also buy virtual currency called Crowns and spend it on in-game pets and gear.

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Players may choose to purchase premium items as status symbols, invest their virtual money into income-generating businesses or use the money to improve their pets or avatar characters.

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