There is a lot of work on virtual heads, or avatars, at the moment - you can even use Microsoft's Xbox Kinect system to create a virtual you to put in a game.
That moment of inspiration brought together the physical world of products and the virtual world of data, laying the foundation for a data-based, digital economy.
And these phones, which have become our constant companions and virtual extensions of our bodies, are increasingly being used to track our physiology from moment to moment.
This week a third wave of the moment starts: a first-of-its-kind social game that introduces direct virtual-to-real-life translation of giving and awareness surrounding the most pressing issues for women worldwide.