I'm a newbie to this, but the Internet hype machine has promised me a virtual mall to myself.

CNN: WINDOWS SHOPPING

Lees goal is to build what he calls a high-end virtual mall.

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On its differentiation strategy, Rakuten positioned itself as a virtual shopping mall, based on a business-to-business-to-consumer (B2B2C) model.

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Just as e-commerce brought a virtual shopping mall of products and services into every American living room, e-work can give any company, small or large, access to virtually any skill set they need.

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