This approach would allow entertainment value to go untaxed without creating a new tax shelter for virtual commerce, Lederman says.
Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.
While straight up advertising, virtual goods, or commerce driven consumer plays will not be in the fairway for us, there is a segment of consumer opportunities where we are very interested, and we use the term Empowerment to characterize them.
FORBES: Empowerment and the Consumer Web: Why We Love Routehappy
Internet usage in China soared after SARS, which boosted the appeal of virtual encounters and e-commerce.
Just as e-commerce brought a virtual shopping mall of products and services into every American living room, e-work can give any company, small or large, access to virtually any skill set they need.
Facebook has up until now focused on e-commerce and payments through virtual goods, with social games being the large part of that.
Its Japanese-language counterpart, which currently accepts orders but not online payments, will be relaunched next month as a full-service e-commerce center complete with virtual shopping trolleys and real-time credit-card processing.
Chuah, a researcher at the lab of the Accenture consulting firm, is developing new technologies in instant messaging and online commerce aimed at conjoining the physical and virtual worlds as never before.
It is the Goliath of the Web, with search, e-mail, e-commerce, instant messaging, classified ads, and even its own virtual planet with Google Earth -- all adding up to one mega-market cap.
Then, with the advent of the newest trends in e-commerce such as flash sales websites, personal subscriptions, and collaborative consumption, virtual shopping became just as overwhelming and complicated as real life shopping.
FORBES: Gentology: The Celebrity Curated E-Commerce Just For Guys
应用推荐