Her "virtual image" is a secure marketplace for buying and selling branded clothing for your virtual self or upgrading your look, a kind of digital plastic surgery.

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He also said that of the more than 5, 000 virtual items sold in Home (clothing for user avatars, decorations for virtual homes), virtually all of them have become profitable.

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You may even be able to wander the virtual aisles of a clothing retailer, virtually try on particular brands and styles and place your order for a custom-made suit.

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With that popularity comes opportunity -- and not only for Internet land barons like self-proclaimed Second Life millionaire Anshe Chung, but also virtual builders, landscapers and interior decorators, designers of avatar clothing and accessories, and even community moderators and governors.

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Young consumers can buy special clothing and accessories for their avatar, spending more money on virtual outfits even as they spend less on fashion in the real world.

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