But when the Dixie Chicks shared political beliefs that were at odds from much of their fan base they were cast into a virtual wilderness and forced to reinvent themselves.
Hogan thinks social games can both help THQ expand its consumer base as well as potentially provide new sources of revenue, through in-game sales of virtual goods, for instance.
In Andhra Pradesh (AP), the Indian state with the most microfinance borrowers and the base for the biggest for-profit MFIs, local politicians have bullied the business to a virtual halt.