We hope Virgin will be part of it going forward.

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Virgin Vodka had a short life on store shelves, squandering Branson's hope for a line of Virgin Vodka bars.

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What, for certain, has not been doused is the enthusiasm of the athletes themselves as they took the Virgin Voyager into what they hope will be sporting stardom.

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For Mr Fensom, neither BT nor Virgin offer "true next generation services" but he does hope that the Manchester example will offer proof to government that there are alternative ways of rolling out such networks.

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My hope is that Limbaugh ends up as the in-store deejay at a Virgin megastore in a strip mall in the middle of nowhere.

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