Listeners earn more music by participating in activities that demonstrate engagement and drive virality.
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It is ironic that at least one murmuration video went viral, while depicting virality in nature.
We studied how they employ social game mechanics not just to drive revenue but also to drive virality.
The virality of a messaging platform equals its emotion-friction ratio, and the Snapchat paradigm maximizes this virality coefficient.
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It depends on arbitrary things like cable news or virality or if Rick Perry committed a new gaffe today.
What both groups have in common is a native embrace of the virality of social media to get their message across.
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In the past Flipboard has not really used virality to grow.
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That virality is what has driven the success of these companies.
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One unfortunate aspect of the app is that there is no option to share outfits and solicit votes on other platforms, like e-mail and Twitter, which greatly hampers the potential virality of the campaign.
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Things get awfully meta awfully fast when you pull this narrative thread: SmartWater wants to reach a hip crowd, so they craft a video that mocks the conventions of virality, and almost immediately an arbiter of hip takes the handoff and enviralizes the thing, even as she scorches its cynicism.
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