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Teixeira is now talking with companies that are trying to connect television ad campaigns with online viral advertising.
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All kinds of memes and such do that on the internet, but rarely, except with advertising or viral videos, is so much care put into the construction of the Trojan Horse.
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The company behind the video is called Thinkmodo, an advertising firm that offers its clients viral marketing.
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During an interview in his office, Teixeira, who has analyzed why ads go viral, reviews a quick history of the use of entertainment in advertising.
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Xtranormal was originally designed as a storyboarding tool, but it became a viral hit with consumers, a popular tool with teachers and the basis of quite a few advertising campaigns.
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The past has seen the marketing and advertising community point to such things as big name celebrity endorsements one year, to real people performing viral stunts another.
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