The Sunrise livery only will appear on the first 747-8 Intercontinental, which is scheduled to be delivered to a VIP customer at the end of the year.

ENGADGET: Boeing's biggest jet takes flight, promises lowest 'seat mile' cost of any commercial airliner

Korean Air and VIP customers have joined launch customer Lufthansa in ordering a total of 33 747-8 Intercontinentals.

ENGADGET: Boeing's biggest jet takes flight, promises lowest 'seat mile' cost of any commercial airliner

These include a special site on which to shop, guaranteed free next day shipping, a VIP phone number to call for customer service, as well as an exclusive online outfit-builder tool.

FORBES: USEFUL > SIMPLICITY TRUMPS ALL