Thanks to counterfeiters' imitating everything from the look of the bottles to stealing Vineland's brand name, he sells only 5% of that today.

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"People are hunkered down in their homes and aren't taking out cash, " said Thomas Geisel, chief executive of Sun Bancorp Inc. in Vineland, N.

WSJ: Scramble for Cash In Sandy's Wake

In one way, Vineland is fortunate: Since the winery had sold legitimately in China before Nanjing popped up, it had legal grounds to sue for trademark infringement in the PRC.

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"I would say the days' supply is getting short quickly, and sales have gone up quite a bit, and the supply was anticipated to go up as well, " said Larry Kull, president of Burns-Kull Automotive in Vineland, N.

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Five years ago he noticed that a company called Nanjing Fenshilan Ice Wine Co. had popped up, selling what it maintains is Vineland Estates icewine, complete with photos of Schmidt's winery adorning its claim that it was the sole agent of Vineland in the Asia-Pacific region.

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