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Companies with a founder as chief executive were 25% more valuable than public companies with no significant family control, Villalonga found.
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The choice of buyer has strengthened speculation that Mr Middelhoff and Juan Villalonga, Telefonica's boss, plan to forge an ever-tighter German-Spanish axis.
ECONOMIST: Bertelsmann
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The Spanish government blocked a previous plan for Telefonica to merger with the Netherlands' KPN, prompting the resignation of chairman Juan Villalonga.
BBC: BT 'considers Telefonica merger'
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Things get better after management has passed to professionals and later generations of family members still own large stakes in these companies, Villalonga said.
FORBES: The Kochs' Crazy Dividend Policy Is Normal For Family-Controlled Firms
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Mr Villalonga, like other telecoms bosses, has had to cut costs (9, 300 jobs will go this year) as leaner companies have invaded his turf.
ECONOMIST: Telephones from Toledo to Tierra del Fuego
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Villalonga and Raphael Amit of the University of Pennsylvania studied the companies of the Fortune 500 between 1994 and 2000 and uncovered several surprising facts.
FORBES: The Kochs' Crazy Dividend Policy Is Normal For Family-Controlled Firms
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Hispania unveiled a new financial backer in the shape of Spanish businessman Juan Villalonga, who will work with team owner Jose Ramon Carabante to stabilise the team and attract new sponsors.
BBC: Russian supercar firm Marussia takes over Virgin Racing
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The favourite target of the critics is Juan Villalonga, a pal of Mr Aznar from his schooldays, whom he made head of Telefonica when it was state-owned, and who is now one of the richest men in the land.
ECONOMIST: A new Golden Age