For example, the app now allows users to view member recipes which they can create on our recipe website and enable them to more easily share recipes via Facebook.

FORBES: Advertising Week 2010: Kraft on Consumer Engagement

Like those clever landscape architects who place bricks based on worn footpaths through the grass, we have examined how visitors have traveled through our website and made some new roads, as well as sprucing up the view a bit.

FORBES: Strategy and the Brand Website