The main issue is not so much that advertisers view mobile ads as less effective.
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But state bar associations that have confronted the issue view the Internet the same way they view billboard or TV ads.
There is a clear indication that Facebook is focusing on increasing its revenue per page view with increased effectiveness of ads.
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Whether digital, traditional, post or pre-Internet boom, marketers, consumers, agencies and those who view, make and consume ads are really looking for an idea that clicks.
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As with print ads, just because customers view an online ad doesn't mean they bought anything.
By upgrading its display ads offering, Microsoft may be able to increase not only the revenue per page view but also the total number of page views through which it serves display ads.
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The SocialTV Timeline launch follows the announcement of ConnecTV's AdSync Network, which enables "view-sers" to act immediately on relevant television ads and promotions by tapping on synchronized companion ads on their second screen devices: Buy now, get a special promotional offer, watch additional product videos, find the closest store or enter a contest.
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Bach said Microsoft is experimenting with integrating ads and games, so users don't view them as nuisances.
Back then, pundits were just starting to view Facebook as a competitor to Google, Facebook had begun experimenting with ads, and had just gotten through the Beacon privacy debacle.
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Furthermore, if want to see ads on certain sites but not others, it lets you selectively view them.
Each time you toggled to a new tab, the ads on the right-hand side refreshed meaning a new page view and ka-ching for Facebook.
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