Since the days of Cleopatra, jewelers have vied to get celebrities to wear their products.
Last week, 100 teams vied to see whose machine could toss an 8-10lb (3.6-4.6kg) pumpkin farthest.
The two vied to fill the seat after incumbent Dennis Archer did not seek a third term.
Mr. Leon asked many questions, and the students vied to be called on.
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For instance, consider how Mr Brown and Nicolas Sarkozy, the president of France, have vied to claim paternity of the summit for their own domestic reasons.
Even so, immigration remained a toxic issue in the Republican Party's primaries, in which almost every candidate vied to be tougher than the next on illegal immigration.
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And when, during the next dozen years, America and Russia vied to get ahead in the space race, they were largely engaged in a display of economic muscle-power.
Goldencents was ridden by Kevin Krigger, who vied to become the first black jockey to win the premier race since Jimmy Winkfield took the trophy back-to-back in 1901 and 1902.
Writers vied to see who could heap the most scorn on the allegedly boring conformity of that receding decade, drawing supercilious caricatures of middle-class men and women of the era as superficial, plastic figures.
"The National Lottery has been good for Britain but there are lots of ways that it could be improved, " says Mr Burridge, chief executive of Richard Branson's The People's Lottery which vied with Camelot to run the draw, pledging to give its profits to charity.
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Since then, economists have vied with each other to overturn this orthodoxy.
In September, Australia's embassy in Athens hosted a jobs fair for which more than 10, 000 people vied for 800 slots to the event.
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This is most obvious in Britain, where during the recent election campaign Labour and Tory leaders vied with each other to bad-mouth Brussels (though the new Labour government has begun, as John Major once did, with a charm offensive in Europe).
Her power has boosted hundreds of small businesses from obscurity to fame and fortune and companies increasingly vied for product placement as ferociously as audience members tried to get tickets.
Yorkshire's two big cities, Leeds and Sheffield, vied for more than a century to be top dog.
Hurst Capital, a fledgling private-equity firm run by 26-year-old twins, also vied for Hostess's cake brands, but appears to have fallen short of securing the stalking horse bid.
On the night Heredia vied for the title, thousands of Dominicans gathered in public plazas to watch her sing on huge TV screens, and then-President Leonel Fernandez urged Dominicans to vote for her.
Officials made no secret of Mr Obama's impatience with last year's summit in Prague, at which he had to endure speeches by 27 European leaders who all then vied for a photo-op with the new American president.
Fiorina leveraged media attention over the next few days to build a star profile inside the company, as Cosmopolitan magazine vied with business publications for interviews.
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