The company has developed a video-streaming application, Denso, that specializes in selecting videos based on a user's personal taste.

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As more users stream more video to mobile devices, things will only get worse, affecting the video quality for any streaming mobile application.

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By urging the industry to develop common standards for the application of streaming video and audio in wireless internet applications and television set-top boxes, Apple stands to at least hold its ground if the playing field is leveled.

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Now Bittorrent, the company that Cohen founded, offers a more legitimate--and more lucrative--application: powering the Web's streaming online video.

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And you can send audio from any application, such as a streaming music service or video-on-demand services like Hulu or Netflix.

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