They asked 121 psychology students who had volunteered for the experiment to watch a silent video of a woman being interviewed that had random words appearing in bold black letters every ten seconds along the perimeter of the video.
The announcement continues a partnership announced last year that has included sports' fans Twitter posts appearing on ESPN telecasts and a recent experiment with college football Web-video highlights on Twitter.
Or consider how Honest Tea, the organic tea company that is an independently run wholly owned subsidiary of Coca-Cola, combined web video technology and a thought-provoking purchase experiment to cut through the clutter in the over-crowded beverage market.
Seventy French university students were recruited for the study and told they would be participating in a three-day experiment testing the effects of brightness of video games on visual perception.
Their best-known experiment involved asking viewers to watch a brief video of people passing basketballs and to count the total number of times the players wearing white passed the ball.
To try the system out, the team established an experiment with 100 participants, all of whom were asked either to watch a short video and describe what they saw, or to listen to the description and describe what they heard.
That's the same sentiment from this 2009 TED video, in which graphic-designer Stefan Sagmeister explains he takes a one-year sabbatical every seven years to experiment and churn out fresher, more original ideas for work.