An example is its new Xperia Z smartphone which adopts photo tech developed by Sony's digital camera division and videoenhancement software created for its Bravia TVs.
"The addition of Amazon's HD offerings to the Roku digital video player is a tremendous enhancement for our customers, " said Tim Twerdahl, vice president of consumer products at Roku.
Its exceptionally sophisticated 10-bit video digital signal processing provides for adaptive de-interlacing of both SD and HD sources, edge enhancement without ringing, and uniquely adaptive noise reduction, as well as extensive color and grey level calibration.