With the capability to offer a more interactive experience right inside the current Twitter service, Twitter eventually could offer brands more creative tools beyond surveys, such as rich media, video, commercial message sharing with followers or others on Twitter, or even the ability to buy products without leaving Twitter.

FORBES: Twitter Offers Advertisers In-Stream Surveys To Measure Brand Impact

The second advantage Apple TV will have over other digital media adapters is commercial video content, or at least easy access to it.

ENGADGET: Switched On: Apple TV deletes DMA deficiencies

Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

ENGADGET: Cox to offer retail TiVo Premiere DVRs next year, first with cable VOD & Amazon, Netflix access