Germanow argues that YouTube-like videos make sense for training sessions, video blogging and what he calls "ego-casting, " company-wide messages from executives.
Members using the Wii U GamePad controller benefit from an improved user experience, including the ability to view video content on both the TV and GamePad, or access details of films or TV shows (such as casting or episode lists) when browsing the LOVEFiLM Instant library.