Virurl seeks out and vets great content and then helps publishers and advertisers to monetize each piece of content (that could be a video, an article, or an advertisement) by connecting publishers or advertisers with influencers on the Web. (According to Virurl, influencers are considered to be anyone who visits their platform, looking to share new content with their audience).
The company makes money from sponsors, mainly video game companies, who, it says value its targeted community and the relatively high advertisement click-through rates it sees.