Its brewer, Foster's, has a lot more success with brands like Victoria Bitter and Carlton.

BBC: The amber nectar

Rather like Aussie Rules teams, beers increasingly pop up in places where you would not normally expect them - the New South Wales rugby league is presently sponsored by Victoria Bitter, for instance - but regional drinking habits still die hard.

BBC: The amber nectar

McLoughlin, meanwhile, has been subjected to page upon page of bitter stories about her weight, shopping sprees and her lack of closeness to Victoria Beckham.

CNN: Comment: Football star's lavish wedding a class issue