My China-based colleague Russell Flannery pegged Victor Koo as a name Forbes readers should know in mid November.

FORBES: Youku IPO Mints A New Chinese Billionaire, Victor Koo

Youku founder and Chief Executive Victor Koo owns 34.8% of the company, according to a prospectus filed with the SEC.

FORBES: Youku IPO Mints A New Chinese Billionaire, Victor Koo

It looks (and sounds) much like YouTube, but Victor Koo, its boss, likens it to Hulu and Netflix, American sites that deliver television programmes and films over the web.

ECONOMIST: Chinese internet companies