The sample size of this project was very small, but the researchers did reach a logical conclusion: they theorize that it takes the brain longer to process the ugly, more-difficult-to-read fonts.

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The chairman of the Commons Public Accounts Committee, Margaret Hodge, said it was a very small amount for such a large project.

BBC: London 2012 at risk of exceeding budget, watchdog warns

Kickstarter is not just a way to raise funds for a project, but also a way to get a lot of feedback in a very small space of time around what your product should do.

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