But that bright, shining impulse, that very American impulse, must be followed by steely-eyed calculation.

WSJ: The Presidential Wheel Turns

Not just a satisfied and productive workforce, but the very security that the impulse to lock down tech was about in the first place.

FORBES: Make Your Workers Happy: Let Them Use Their Own Devices

One, it refers very specifically to the origins of civilization and the early impulse to move megaliths.

WSJ: Levitated Mass | Arrival of a Rock Start | By Arnie Cooper

"There is a very keen sense of desire to exercise sovereignty, and so there is a natural impulse, " he says.

NPR: Petraeus: 'Long, Hard Slog' In Iraq

To protect your Impulse Controller while it is tethered to your keychain it comes wrapped in a very clever plastic housing that doubles as a stand for your phone while playing a game in either portrait or landscape mode.

ENGADGET: Black Powder Media's Impulse Controller hands-on (video)

Your KFC is doing well at the expense of more expensive restaurants because Americans really do eat out more than we did as kids, Rich, and the impulse-buy urge as you are driving by the fast food location is clearly very powerful.

FORBES: Lowest Inflation Since 1957 - Are You Kidding Me?