They toy with the very idea of food how it is prepared, packaged, filigreed, tricked up, dramatized.
The first barrier Sullivan pointed to was the very idea of machine data itself.
FORBES: Splunk's Godfrey Sullivan on Overcoming Barriers to Operational Intelligence
The very idea of reusing egg boxes or olive jars would be considered appalling.
He has blown up the very idea of how football offenses ought to be structured.
Ms. Marris's book goes further, challenging the very idea of a balance of nature.
WSJ: Ecology and Change: Nature Has No 'Balance' for Us to Keep | Mind & Matter
The very idea of a nursing home is enough to terrify any aging parent.
And yet, though some years away, the very idea of utility-style computing is making waves today.
CCA, because many people still find the very idea of a privately run prison faintly immoral.
As such, the very idea of empire grates on his ears in a way it does not grate mine.
And the very idea of owing that much money puts college out of reach for far too many families.
WHITEHOUSE: President Obama Speaks at National Governors Association Meeting | The White House
Then there's Russia, where the very idea of middle-class property ownership is foreign.
' His work actively encourages us to question the very idea of authenticity.
More important, perhaps, is the fact that the very idea of reform has received endorsement at the highest level.
And that the very idea of a mobile phone launch has now jumped the shark with this latest bizarre spectacle.
The very idea of real competition clearly terrifies him and many others.
Further back in history, Confucius would have been appalled by the very idea of the Olympic games, never mind the sour grapes.
Europe, in contrast, is founded on the very idea of pooled sovereignty.
In healthcare, mobile technology will transform the very idea of a hospital.
FORBES: Trading Places: Commerce Drives Science And Technology In Africa
EU. Otmar Issing, now chief economist at the European Central Bank, used to be sceptical of the very idea of a single European currency.
Conservatives have allowed liberals to channel the anger and frustration that comes from this oppressive dynamic to attack the very idea of success itself.
It argues that the federal government should play no role in setting limits, and furthermore that the very idea of limits is too simplistic.
So just the very idea of getting down to operational and tactical levels with these folks is quite a change from what they're used to.
To a secular leftist who has traded the very idea of sin for a more flexible moral view, there is only one remaining outrage: hypocrisy.
In the 1990s there was quite the cold war going on in the world of networks between the very idea of stateful and stateless networks.
It has sued dozens of companies, claiming to have patented the very idea of selling computer software and other electronic goods over a computer network.
Still, it makes the very idea of a president mixing with the people he is elected to serve seem like a well-intentioned but ultimately bittersweet illusion.
The very idea of cultural rights (by definition, group rights) represents a radicalization of liberal social theory and moves significantly beyond the ideas of tolerance and recognition.
Conservationists no longer throw up their hands in horror at the very idea of wildlife being exploited (for anything other than tourism, which was always all right).
Seeking Alpha suggests that the very idea of Google Glass successfully going mainstream is hard to fathom, and that the media has over-hyped its use case for consumers.
FORBES: Why You'll See Google-Glass Competitors In Construction Zones Before Starbucks
应用推荐