Demand at the moment is very high (maybe peaking?) so Apple is riding that wave of popularity all the way to the bank, for now.

FORBES: Apple's "Killer" iPhones, Killing Phone Company Margins

The Hammers were forced back by wave after wave of red attacks which came to very little before Luis Boa Morte blazed a shot high and wide from a Nigel Reo-Coker cross.

BBC: Man Utd 0-1 West Ham