There's a big summit, Africa's International Media Summit, good name, very simple.

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And while Sony may think it's onto something new and trendy in the name of very good graphics -- it hopes to sell at least 100, 000 copies of Afrika -- Whittle is more prone to call it game over for the PlayStation 3.

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Convincing people it was a good film to make with very little credibility to my name was not easy.

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So, on name ID alone, Musgrove was doing a very good job.

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Executives of NFL franchises have become very good at publicly commenting that they do not want to suggest a name or even the type of coach the team wants to hire because doing so could limit the interest of some potential candidates.

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"They are an organization that does very good work and in order to do it they have to raise money and the name is related to their ability to raise funds, " Nief said.

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Defective grantor trust is a really stupid name for something that, in the right circumstances, can be a very good idea.

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