The pope's Latin is "very easy to understand, " Chirri said, but it wasn't until the announcement was repeated that the reporter filed an urgent bulletin for ANSA, which was subsequently picked up by the rest of the world.

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Its very easy for homeowners to understand how lowering interest rates would help them personally.

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So you are making a trade that has potential to have a nice return while at the same time giving you limited downside protection (again very limited, but still a bit better than naked stock) and is very easy to trade and understand.

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TiVo and Replay Networks "offer a really logical progression to convergence because they take a lot of computer technology and apply it to television in a manner that is very easy for the consumer to understand, " Baker said.

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"Unless you really understand how subtle these paintings are and how they're composed it's very easy to harm them when you clean them, " said Shekede.

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