Combined with some very ad hoc staging and help from the BBC's technical teams, the coordination resulted in a surprisingly smooth interview about flooding in northeastern England with relatively few hints of the extra-tiny recording equipment involved.
The user would be highly engaged, so even a very short ad would be effective.
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Regardless, "it's likely to be a very memorable ad, whether it is widely liked or not, and memorability is a prerequisite for an effective ad, " he says, drawing on knowledge of the company's past creative.
It comes from the very act of displaying an ad, which creates an imprint of consumer behavior.
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But from a marketing standpoint, the ad does a very important thing.
So it's very difficult to run the table ad be undefeated all the way through.
The last, but not least, ad that made my very short list was the incredibly emotional spot for Jeep.
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Is their interaction or communication with others very structured, or is it ad-hoc?
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Nowadays, a business can spend thousands of dollars on a mobile ad campaign and have very little to show in return.
Mobile advertising is worth less to website owners than its desktop equivalent, in part because mobile ad units are not very compelling.
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Merrill (nyse: MER - news - people) comes clean in the ad's (very) fine print, alerting readers that the clients are fictitious.
However, first blush says Samsung got very little lift from the crafty ad in terms of Americans going online and then searching for Samsung or Galaxy.
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Likewise, smart marketers can tap very sophisticated tools to optimize their ad spending so that the actual place ads run can be radically different than what an ad director may have thought initally.
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While a targeted recruitment ad may be a very valuable product for a corporate HR manager, LinkedIn wants to make sure that you, as a potential job seeker, get value from it as well.
Unfortunately, while testing their ad system, we noticed some very strange things.
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And then he puts up an ad from Pets.com, a very famous private equity disaster.
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He started simply, with a very targeted plan to reach device users through an ad on GeoCaching.com.
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Much of the Mormon money has been funneled into ad campaigns that observers say have been very effective in narrowing the gap between Proposition 8's passage and failure.
Just as newspapers never found a way to replace the print ad dollars, these television companies look very much like businesses that have no apparent solution for future growth.
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Google's thirst for ad dollars means its phone will be very different from offerings from Apple (nasdaq: AAPL - news - people ) or Microsoft (nasdaq: MSFT - news - people ).
"Russ Feingold looked our veterans in the eye, and said it's OK to allow people to burn the American flag, the very symbol they fought to protect, " another Neumann ad claims.
During the very first F8 conference ZUCK told the audience that we could keep all the ad revenue and all the ad dollars generated by our apps.
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Being very difficult to sell 100% of ads to brand advertisers, we split the total ad impressions between performance (long tail advertisers) and premium ads (brand advertisers).
With the Xbox 360, Microsoft took a very broad approach, promoting the console to anyone and everyone with a multi-million dollar ad campaign that included a 30-minute special on MTV (which featured music from The Killers, who performed at the conference where Xbox 360 was officially unveiled).
The Aerospace Industries Association has both cultural and very practical reasons for improving that public awareness, so it's taking the unusual step of crowdfunding an ad purchase to get the American space program in front of as many eyes as possible.
ENGADGET: AIA crowdfunds a space program ad that would run in front of Star Trek (video)
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