The drive to be a vertical player starts at the top of Google.

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Since they are built on to a flat wafer, rather than etched out of it, layers of vertical transistors could even be constructed on top of one another, raising the intriguing possibility of multi-storey semiconductors.

ECONOMIST: Transistors: A tall story | The

In the Media Lab's implementation, an iPad is used to display a static news page with flashing colored bands at the top, representing just a few vertical pixels on the LCD.

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The only other change we spotted (outside of the power port being flipped from horizontal to vertical) is the lack of GameCube controller ports up top.

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By drawing on ability from all echelons, with communications characterized by interaction, both vertical and horizontal, rather than one-way and top-down, acceptable decisions can be made faster.

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