So think of a highly-qualified software engineer (the vertical part of the T) who can talk knowledgeably about higher education and art history (the horizontal part of the T).

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While incumbent software companies such as Microsoft, Oracle and IBM provide vertical solutions that include an end to end services for developers, Box is challenging them by offering what cofounder and CEO Aaron Levie calls an open system where developers can choose from a variety of providers and plug in to any of them.

FORBES: Box.net's Pitch To Developers: Box Innovation Network